It's been a quiet time for blogging. Too much work. All work and no play...
Well, i've been reading Thomas Friedman's The World is Flat and i have to say that although i love his proposition and fully endorse his conviction, somehow over here in Blighty, reality lags.
I had a briefing from a global ad agency today and sadly in my experience the world is not yet flat. It is full of undulating hills and troughs, peppered with hierarchies that control the flow of power and influence. It is a world of bloated egos and opinion. Until this is addressed the world is far from flat. Sorry Mr Friedman. Or maybe it's the Ad industry?
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